23 Eye-Opening Facts About User Generated Content

"93% of consumers find UGC to be helpful when making a purchasing decision."

"Sites with featured UGC saw a 20% increase in return visitors and up to a 90% increase on the time spent on the site."

"53% of decision makers have eliminated a brand or vendor from consideration because of something they “did or did not” find out from an employee online."

"UGC-based ads get 4x higher click-through rates and a 50% drop in cost-per-click than average."

"51% of Millennials trust a UGC more than anything on a company’s site, news articles or blogs about the company or product, or advertising copy."

"Consumers between the ages of 25-54 create and share 70% of all UGC."

"71% of consumers feel more comfortable buying a product after researching user generated reviews."

"70% of consumers trust online peer reviews and recommendations more than professional content and copy."

"Employees may have up to 10x more followers than a brand’s corporate account, and they may get more organic social engagement."

"Employee-shared content gets 8x more engagement than content shared by brands."

"Brand messages are reshared up to 24x more when distributed by your employees instead of your brand."

"The consumer demand for UGC in the live gaming industry grows 122% year over year."

"Brand engagement increases an average of 28% when users are exposed to a combination of user created product videos and professional content."

"More than 50% of consumers want a brand to tell them what type of content to create and share, but only 16% of brands actually do."

"User generated videos on YouTube get 10x more views than content created and uploaded by the actual brand."

"87% of brands use UGC in order to share “authentic content” and 72% believe (correctly) that it helps them engage their audience."

"86% of Millennials believe that UGC is a good indicator of a brand or product’s quality."

"41% of consumers only need to see between 1 and 4 UGC reviews in order to be influenced to purchase."

"Only 27% of brands (including marketing agencies) have a system in place to find, manage, and utilize user content."

"64% of customers will not only value online reviews, but will actively seek them out before making a purchasing decision."

"25% of search results for the world’s 20 largest brands are links to user created content."

"One study found that only 9% of the top 250 B2C brands placed UGC on their product pages."

"57% of brands not using UGC were avoiding it because of potential copyright issues."