Have you ever wondered how celebrities use social media platforms like Twitter? Who has the most followers? What strategies work? Here is a list of 10 peer-reviewed journal articles, news articles and web resources to understand just that. The sources below look at Twitter activities by a range of celebrities, from actors and musicians to professional athletes. They explore the use of media richness, building intimacy, controlling privacy, and more. There are also great sources for determining who has the most followers and who is up and coming. Take a look at these great sites, and you may be on your way to becoming a celebrity on Twitter!
This journal article looks at how various types of celebrities use "micro-celebrity" via Twitter through the theoretical lens of three dimensions of media richness: contextual, interactional, and informational. The authors use crowdsourcing and regression analysis to weigh Twitter affordances, or communication actions, and generate richness scores for each dimension, for each tweet. The findings show that different types of celebrity require a different mixture of communication actions, which reflect differences in the environment in which they operate.
This journal article in Convergence: The International Journal of Research into New Media Technologies examines how celebrities use Twitter to give the appearance of "back stage access" to fans. By revealing what appears to be personal information, celebrities create intimacy with followers. By interacting with other celebrities, they give fans the impression they are getting a candid, uncensored look at celebrity personas.
This articles explores how celebrities are using Twitter and other social media platforms their fans and followers to urge "their fans to discover passion in life and embrace the positive in the world."
This study examines professional athletes' use of Twitter to communicate with fans and other athletes. Using content analysis, the authors placed 1,692 Tweets by athletes into one of six categories: interactivity, diversion, information sharing, content, promotional, and fanship. They found that athletes used Twitter to communicate directly with followers, the "interactivity" category had the most tweets, and those with the most followers had more interactivity tweets.
This case study of cycling's Tour of Italy shows how athletes during a three-week event used Twitter to increase immediacy between athletes and fans by providing commentary and opinions, fostering interactivity, and providing insider perspectives.
This article in USA Today discusses the ambiguity of the NFL's social media policy and the practice of letting individual teams create their own guideline. The result is confusion regarding acceptable behavior and potential punishment.
This TwitterCounter page provides the top 100 Twitter users by followers. By studying the practices of these top performers, we can get an idea of what practices are most effective and gaining and retaining followers.
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